What is black hat SEO?

[john9999]

Hello Members,


Any optimization tactic that causes a site to rank more highly than its content would otherwise justify, or any changes made specifically for search engines that don’t improve the user’s experience of the site. In other words, optimizations that are against search engine guidelines.
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:


· breaks search engine rules and regulations
· creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
· unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.