Google Strategy 2013
 

If you want to rank well in Google, come up with a list of say 30 related keywords, and mix them with your brand name and naked URLs. The days of optimizing only one or two keywords are gone.

Many people are upset because of Google penalizing over optimization, I think Google wants to make it fair to people who have quality websites instead of only rewarding people who only do SEO on their websites.

Better still, ignore SEO and focus on creating content on your website, then posting the link in social media sites like Facebook, Twitter, etc.