Well ! I would suggest some latest seo tips to increase page rank and traffic to your website :
1. Content - write a good content that is updated regularly in your website.
2. Text styling -Make bold or use any different font style to highlight your keyword.
3.Use hyperlinks
4.Use your keywords in your web pages
5.Add interactive features to your website.
For example : Include the HTML code snippet in to your website to increase traffic and page rank
Additionally, you can use Search engine visibility service to increase your page rank . You can get it from the provider
Thewebpole.com at low cost .